Sun Day Red
The Pursuit of Perfection

Tiger Woods in red on Sundays: it’s an image etched in golfing history – as iconic as his swing and as legendary as his wins. A strong believer in lucky colors, Tiger’s mother Kultida saw red as a symbol of strength and dominance, and once Tiger started winning in red, those beliefs solidified.

Today, the Sunday red is more than superstition. It’s a symbol of Tiger’s relentless pursuit of excellence, and a testament to his mental fortitude under the greatest of pressures.

Shot on location
Rancho Palos Verdes, California
Format
Advertisement
Scope
Creative Production, Advertising
Client
SUN DAY RED
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